Harnessing the power of check-in data, a&g Labs set out to breathe new life into the tried and true Philadelphia institution.
The results? An entirely new spin on the cheesesteak ranking system. Philly Steakout ranked the top 25 cheesesteak restaurants by volume of foursquare check-ins. Simply put, the more check-ins the establishment got, the higher it ranked on the homepage.
However, we didn't stop there. By utilizing each foursquare user's profile we were able to identify their hometown. Now we could tell whether each cheesesteak check-in was by a local or a tourist. Consequently, visitors to PhillySteakout.com can now identify the tourist destination that was frequented by the masses, as well as the secret spot where the locals chow down.
Where'd we get our top 25 cheesesteak restaurants?
Often considered to be one of the more comprehensive reviews of the Philadelphia region, we pulled our list from Craig LaBan's 2002 Cheesesteak Project.
Where are you getting the check in data?
The data was pulled from FourSquare and Yelp API's and then we did a little geo-magic with some help from Google Maps to see who was and wasn't a tourist. We started data collection on April 1, 2011 and concluded on April 1, 2012.
Local vs. Tourist
Our criteria to be a local was a 20 mile radius from the location of each steak joint. Anyone’s hometown that was outside that radius went into our system as a tourist.
Member of the press? Interested in working with a&g Labs? Got beef with our top 25? Feel free to reach out. We’d love to hear from you. Contact firstname.lastname@example.org for any inquiries.